We believe that good brands must be planned and managed at all touch-points with an eye to the customer journey.
We design through workshops your brand strategy and marketing
We believe that good planning gets the most out of your brand assets
With a new General Manager in Australia and a new Global CEO the project is to create the platform to deal with some of the key challenges:
The leadership team has operated in a different style to the new General Manager, with centralised decision making. The new General Manager has a more collaborative and inclusive style and the workshop should reflect this.
With the widening product offering Spicers has asked Marketing Express to review the Spicers brand architecture and positioning of all the brand elements and recommend how to progress.
Spicers would like Marketing Express to use previous research to assist with its recommendations.
The key focus is around the following offerings:
After the review process Spicers had Marketing Express recommend the brand architecture and rationale.