Using AO’s InDesign plug in brochure, flyer, newsletter and banner production times can be significantly reduced by a factor of 10
Production becomes fluid: with right permissions changes can be uploaded from InDesign back into the Database as opposed to involving new departments
Templates and products types are mapped out in advance
Automatic price population of publishing and marketing collateral
Automatic Preview for suppliers to check and verify that their data reflects the product.
Images can be formatted, resized automatically and configured for all channels. Version control also shows where images are currently in use.